LaLiga has strengthened its international media position through two major broadcast agreements covering both the United Kingdom/Ireland and South Asia. The new UK deal will see LaLiga matches distributed through Premier Sports and Disney+ through the 2027–28 season, giving the league a stable broadcast partner in one of football’s most competitive media markets.
In parallel, LaLiga has signed a five-year OTT streaming agreement in South Asia, making matches available through the BEGIN platform across key markets including Pakistan and Bangladesh. This targeted regional strategy supports LaLiga’s ongoing objective to expand direct engagement in developing football markets while appealing to younger, mobile-first fans.
Strategic Context
International broadcast revenue is one of LaLiga’s most important growth levers. With heavy domestic competition and limited room for matchday revenue expansion, overseas media distribution offers a scalable route to strengthening club finances and global brand presence.
Why It Matters
These agreements demonstrate that LaLiga’s commercial strategy is shifting from traditional broadcaster reliance to a more diversified market approach. By combining linear television distribution with digital-first regional partners, LaLiga secures predictable revenue while positioning itself to serve global audiences in formats that match evolving consumption patterns.
Source reference: LaLiga & Insider Sport