Individual club case studies, governance, ownership shifts
Symbolic capital or defensive hedge? Real Madrid’s 5% sale blurs the line between community identity and market leverage, raising precedent risks for Barcelona and Bayern. Real Madrid’s historic plan to sell a 5% stake marks a dramatic evolution for the 123‑year‑old club, signaling the opening of Europe’s last great football fortress to external investors. For … Read more
By FootballCapitalist.com Michele Kang is executing one of the most ambitious strategies in global sport: building the first multi-club empire dedicated exclusively to women’s football. Her approach blends entrepreneurial discipline with capital deployment at a scale rarely seen in the women’s game, positioning her as a central figure in its commercial future. From Tech Entrepreneur … Read more
Arthur Blank is an American billionaire businessman best known as the co-founder of The Home Depot and the owner of several major sports teams in Atlanta, including the NFL’s Atlanta Falcons and MLS’s Atlanta United FC.
Apollo Sports Capital is acquiring a majority stake (55%) in Club Atlético de Madrid, valuing the club at approximately €2.2 billion — one of the largest transactions in LaLiga history. But what really stands out isn’t just the club itself. The deal will also fund the Ciudad del Deporte, a mixed-use district next to the … Read more
City Football Group (CFG) has reported a pre-tax loss of £122.2 million for the 2023–24 season, despite generating £933.1 million in total revenue. The group’s multi-club strategy spans more than a dozen clubs worldwide, including Manchester City, New York City FC, Girona FC, Melbourne City FC, Yokohama F. Marinos, and several emerging-market affiliates. The financial … Read more
RedBird Capital has strengthened its multi-club ownership strategy by implementing operational discipline across its football portfolio. At Toulouse FC, RedBird emphasized controlling wage inflation, improving staff efficiency, and recruiting undervalued young talent capable of development and resale. The strategy is focused on building sustainable sporting and commercial performance rather than relying on speculative transfers or … Read more
For decades, football clubs have tried to solve growth and cash-flow gaps through the same limited tools: ticket sales, sponsorship renewals, media deals, and transfers. The problem is structural. Clubs are emotionally powerful brands, but commercially fragile businesses. Revenue is seasonal. Performance is volatile. Debt piles up. Investors hesitate. But this month, something very different … Read more
