European Football

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CAA’s Trojan Horse: How Cristiano Ronaldo Sold Hollywood the Keys to European Football

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Cristiano Ronaldo, Jorge Mendes, Polaris Sports, European Football, Agents, Advertising, CAA Agency, Sports Agents, Roc Nation

From Hollywood to the Bernabéu: How CAA leveraged Ronaldo, Mendes, and Polaris to turn footballers into global advertising assets. European football has always been a theater of ambition, money, and spectacle. But in 2015, a quiet deal redefined the power game: Cristiano Ronaldo — then at the peak of his Real Madrid fame — signed … Read more

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