The Cult of Disruption: Gerard Piqué, Harvard’s Elberse, and the Commodification of Sport

Gerard Pique, Harvard, Anita Elberse, Sports Marketing, Sports Management, Barcelona, Kings League, Soccer, Entertainment

By Investigative Correspondent | Barcelona, Spain In the post-athletic twilight of Gerard Piqué’s career, a new archetype has emerged—not of the contemplative retiree, but of the hyper-entrepreneurial impresario, armed with institutional imprimatur and algorithmic bravado. His Kings League, a seven-a-side football spectacle engineered for virality, has been lauded as “disruptive.” But beneath the veneer of … Read more