In a landmark transaction, Neymar and his father secure full rights to Pelé’s name, image, and archives. FootballCapitalist breaks down the strategic implications, brand valuation potential, and why legacy IP is emerging as football’s next billion-dollar frontier.
For decades, football clubs have tried to solve growth and cash-flow gaps through the same limited tools: ticket sales, sponsorship renewals, media deals, and transfers. The problem is structural. Clubs are emotionally powerful brands, but commercially fragile businesses. Revenue is seasonal. Performance is volatile. Debt piles up. Investors hesitate. But this month, something very different … Read more
